The winner of the competition must be confident. She must understand the values of our brand and the responsibilities of the title. She must have the ability to articulate her ambition. We look for authenticity, credibility and someone who exhibits grace under pressure. The women who compete embody the modern, global aspiration for the potential within all women.
Each competition begins with preliminary interviews with our selected judges and may include a swimsuit or athletic wear and evening gown presentation show. These preliminary events are especially important as it will be the first time the judges and fans really get to know the delegates. The preliminary competition is the driving force in selecting the semi finalists.
The live show and final competition kicks off with an announcement of the semi finalists. Each of these delegates will walk the runway during the swimsuit or athletic wear segment displaying her dedication to a healthy, holistic and empowered lifestyle.